About
Founder & CEO: Tara Bethell, EMBA, SHRM-SCP, SPHR, RYT-200
As a fourth-generation Arizonan, Tara is fanatical about investing her time and talents in Arizona’s workforce. A natural connector, Tara brings resources to companies and individuals to recruit, retain, and grow their internal talent. Far from the typical HR person, Tara brings energy and humor to every engagement in addition to solid talent research and tried-and-true strategies from the HR trenches. She values enthusiasm, integrity, and service to others, and her passion is helping companies invest in their most important asset, their employees. Her past projects have led to increased employee engagement, reduced turnover, the creation of practical evaluation and professional development plans, the implementation of culture change initiatives, and the navigation of top leadership transitions.
Before diving into the consulting space, Tara served as the Senior VP of Human Resources & Risk Management at a large nonprofit healthcare organization, where she transformed the employee culture from one of compliance to a culture of engagement.
During her tenure, the organization received Holleran’s Highest Honor for Employee Engagement, Phoenix Business Journal's Healthiest Employer for mid-size companies (twice!), the HR Best Practices award from the Journal, and Tara was selected a 40 Under 40 recipient in 2017 for her mentorship work with up-and-coming leaders.
Tara earned an Executive MBA with an emphasis in Servant Leadership from Grand Canyon University and a Bachelor of Science in Business Management with an emphasis in Human Resources from Arizona State University. She holds both national HR certifications: the Senior Professional Human Resources (SPHR) and the Society for Human Resource Management Senior Certified Professional (SHRM-SCP). She is a proud graduate of Valley Leadership Institute’s Class 33, the Women’s Leadership Development Forum Cohort VI, and Vitalyst Health Foundation’s Professional Interim Executive Director training.
When not working on Copper Quail Consulting projects, Tara can be found hanging with her husband and adorable yet beastly teenagers, doing yoga, running, reading, and eating at local spots. Her secret weapons are karaoke and stand-up comedy.
Executive Assistant to the CEO: Amelie Jurist, AAS Org Mgmt
With more than two decades of experience supporting senior leadership across industries, Amelie brings a rare combination of precision, intuition, and heart to her role as Executive Assistant to the CEO. Her diverse career spans church ministry and leadership, nonprofit service, fitness and wellness, and hospitality—each season strengthening her ability to create structure, foster connection, and help people and organizations thrive.
Amelie is currently completing her bachelor’s degree in Human Resources at the W. P. Carey School of Business at Arizona State University. She is passionate about aligning people, systems, and processes to achieve meaningful results.
She thrives on creating clarity, building trust, and connecting the many moving parts that drive Copper Quail Consulting’s mission forward.
Chief Operating Officer: Bhavna Gupta
Early on, Bhavna noticed that people excel in their own fields, but they fail to be as wildly successful as they want to be. People with big hearts and big dreams are not necessarily good at the art and science of business!
Bhavna is passionate about supporting business owners with a big heart and big dreams of making a difference on the planet with their products and services.
With experience across multiple industries, Bhavna has enjoyed working with large corporations, SaaS providers, doctors’ offices, law firms, and coaches aspiring to expand their reach.
Out-of-the-box solutions that leverage the inherent strengths of a business are her secret weapons that help Copper Quail Consulting clients get results quickly.